WUT Health

Building a branding system and digital platform from the ground up for a sub-brand.
Role
Lead Designer
CLIENT
WeUsThem
AREAS
Branding / Website Design
WUT Health

Background

WUT Health is a sub-brand of WeUsThem Inc., dedicated to health-related initiatives. The goal of the website is to showcase the agency’s achievements in the health sector while reinforcing its corporate identity.

Sub-brand logo came from a variant of parent company's logo anatomy.

Website Information Architecture
Low-fidelity wireframe

Approach

As a sub-brand, WUT Health needed to align visually with the parent company while maintaining its own distinct identity. I was responsible for building the platform from the ground up, from initial concept to prototype. To ensure the design addressed real user needs, I conducted a series of in-depth interviews with internal stakeholders.